Mission and Vision Statement

Because of CarTalk's unique position in the world of wireless communication specifically while operating vehicles, it goes without saying that the biggest worry would be safety. Not only is the purpose of CarTalk to make roads safer by keeping drivers accountable for themselves, it adds another layer to the distracted driving conversation. Although it will be fully hands-free, will it help or hinder the movement to end phone use behind the wheel? Obviously being the company's creator I'm going with the former. It's not as simple as that however.

That's why our mission and vision statements need to reflect not only our business goals, but also to address our number one priority: safety. With that in mind, our vision statement would be something like "To make the roads safer for everyone". This doesn't just apply to drivers. It accounts for every human across the globe. It's a general enough statement without being too overreaching.

The mission statement is bit more business oriented though. "To create a product that would affect 80% of drivers in the world by implementing a hands-free Bluetooth application that lets' them communicate with each other in an effort to eliminate road rage and reckless driving." The point of this is to not only address our safety goals, but to also let potential investors know right away what our projected market share will be.